Micro-blogging website Twitter has decided to bid adieu to its video-sharing service Vine, that allows users to share 6-second looping videos.
Vine announced the end of its services in a Medium post on Thursday evening.
“Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app,” Vine wrote in a post.
The company, however, will be keeping the website online. Also, the users will be notified before making any changes to the app or the website.
“Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made,” the company wrote.
Apart from ending Vine, Twitter also announced its plans to cut 9 percent of its workforce following sluggish growth of the social networking platform, BBC reported.
Twitter had acquired Vine nearly four years ago in October 2012, just before its official launch. The 6-second video with Twitter’s 140-character limit seemed like an interesting idea at the time. However, owing to the tough competition from the likes of Instagram, Facebook and Snapchat, the company decided to shut down the service.