After a host of celebrities gleefully took the #PadManChallenge, Indian badminton star PV Sindhu is the latest to join the bandwagon. Earlier, celebrities like Vani Kapoor, Diana Penty, Rajkummar Rao and Aditi Rao Hydari took the challenge as well.
So what is the challenge?
The campaign challenges one to unapologetically hold a sanitary pad in their hand and post a picture on Instagram. The campaign aims to raise and spread awareness on menstruation and sanitation.
Olympic-silver medallist Sindhu took the challenge posted by Deepika Padukone. Her Instagram post read:
Meanwhile, PadMan, which was supposed to release on January 26, was deferred to avoid a clash with Padmaavat at the Box Office. While Padmaavat has already breached the Rs 100-Cr mark in its opening week, the onus will now be on PadMan to get the cash registers ringing at the Box Office. The Akshay Kumar-starrer releases on February 9.
Meanwhile, on the professional front, Sindhu recently won a silver medal at the recently concluded Indian Open. She lost to American Beiwen Zhang in a riveting encounter, which went into 3 sets. The scoreline read 18-21 21-11 20-22 to Zhang.
Here are some of the other celebrities who took the challenge.
— Rajkummar Rao (@RajkummarRao) February 4, 2018
Challenge accepted @radhika_apte…
Here it is- A pad… Even princesses use it! _ Its natural! Period! #PadManChallenge…
Here I’m challenging @RajkummarRao @DianaPenty and @FarOutAkhtar… pic.twitter.com/Gl8fVFieSX
— Aditi Rao Hydari (@aditiraohydari) February 3, 2018
PDA with a PAD. There’s nothing to be ashamed about, no big deal. Thank you for tagging me @DianaPenty .
Nominating @iHrithik , @Shanoozeing & @nikhil_thampi Lots of love and luck to @akshaykumar , @sonamakapoor and @radhika_apte #PadmanChallenge pic.twitter.com/4f0kU3viUa
— vaani kapoor (@Vaaniofficial) February 5, 2018
Like the ice bucket challenge, the trend is catching on pretty quickly with a host of Bollywood celebrities posing with sanitary pads. This is important for the promotion of the film which is based on a social entrepreneur who invented the machine for manufacturing low-cost sanitary pads in India.