What is the one common thing between Apple’s iPhone X and Bollywood? Well, the answer is simple– RD Burman!
Yes, you heard it right, the connection between the two industries indeed is that of the legendary music director Rahul Dev Burman who was lovingly called Pancham Da by his friends and family.
In case you are confused about this bizarre ‘Kismat Konnection’, here’s what happened.
Apple recently released a new advertisement for iPhone X’s Face ID unlock feature. While the offbeat visuals of the ad are a sight for the sore eyes, music in the ad features strings from RD Burman’s song Meri Nazar Hai Tujh Pe from the 1980 film The Burning Train.
Netizens quickly identified the uncredited song and soon they started bombasting Pete Cannon, the composer who scored the track for the new iPhone X ad titled ‘Bang Bang’. Check out some of the tweets here:
The new @Apple iPhoneX advert is out AND I PRODUCED THE MUSIC FOR IT 😉 It’s for worldwide use across Cinema and TV. It don’t get much bigger laaaa! Have a watch if you’ve got a moment… #iPhoneX https://t.co/SkPGORMM1K
— Pete Cannon (@petecannonbeats) March 17, 2018
Checkout the original music by Indian composer #RDBurman done in 1980 (Oh! you must be knowing anyway) – There is NO Innovation in your re-sampling, just a ReUse without credits:)
Take a lookhttps://t.co/VNTx44a02y
— Pavan Jha (@p1j) March 19, 2018
— Gaurav (@gauravs09) March 19, 2018
— Ajay Khatwani (@AjayKhatwani) March 19, 2018
This is NOT your Music. This is NOT your Composition. You did not do anything TO DESERVE it. Respect the original creator #RDBurman. Music from 80’s movie – The Burning Train. #Disgraceful #Plaigarismhttps://t.co/QI59J85tDj
— Piyush Agarwal (@IndiTravlr) March 19, 2018
— Roopa Banerjee (@roopabanerjee) March 19, 2018
As the tweets started flooding in, Cannon issued a clarification explaining how the track had been licensed via Blurred Recs courtesy of Saregama. Check out his tweet here:
Hi Guys, I just want to address the sample used in the new Apple iPhoneX advert. It samples a track from the great R D Burman’s ‘Burning Train’ and it’s a MAGICAL piece of music! It was cleared/licensed via Blurred Recs courtesy of Saregama. Everyone is on board and loves it. 😉
— Pete Cannon (@petecannonbeats) March 19, 2018
In case you missed the beautiful composition by Pancham Da, check out the song here: