Bollywood megastar Salman Khan has signed one of the biggest digital rights deals of all time with Amazon Prime wherein all his films will premiere on Amazon Prime at-least two months before their World Television Premiere.
The mega deal will come into effect with the premiere of Tubelight and will include those upcoming films that feature Salman Khan. While the exact details of the signage have been kept under wraps, sources reveal that Amazon has paid a hefty amount to get the exclusive rights of streaming the films starring Salman.
Nitesh Kripalani, country head, Amazon Video India, said, “Salman Khan is the biggest star in India with a massive worldwide appeal… This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”
James Farrell, head of content for Prime Video, Asia Pacific, added, “Salman is a huge star with a massive global fan following. This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world. India is a top priority market for Amazon and we believe that the love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see.”
Salman Khan said, “Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime Video and expand the reach of Indian cinema. Fans of Indian cinema will discover my movies on a new platform and the platform will also help new fans discover our cinema.”
Apart from the new releases, existing films like Bajrangi Bhaijaan, Kick, Jai Ho will also be available on Amazon Prime Video.