Sunny Leone's condom ad creates furore in Gujarat, Twitter says she'll 'be punished soon'

When Navaratri became all about Sunny Leone's character and Hindu sentiments, because we are a sensitive society

Sunny Leone has always been a topic of discussion, whether she may like it or not. Whether it was the actress’ intention to be this popular or not is still debated. Her career in the porn industry, her item numbers in Bollywood and more recently her condom ads, Sunny Leone is one person who has been constantly pitted against her work and ridiculed for her choices. With the Navaratri festival just around the corner, Sunny featured in a contraceptive advertisement by the condom manufacturing company Manforce. The advertisement in itself isn’t inflammatory, but because some religious sentiments hiding under the bed decided to make themselves available, we have to talk about this.

The advertisement, which features in Gujarati, says: ‘Aa Navratriye ramo, paraantu prem thi’ (Play this Navratri but with love). Loosely translated in Hindi, it would mean: ‘Khelo magar pyar se’.

And then Twitter had to throw angry insults because Sunny had managed to hurt some religious sentiments:

Some questioned how such ads never made it to the hoardings around Eid and Christmas

Others demanded action against the pharmaceutical company and Sunny herself

According to a report in News18, organisations like Hindu Yuva Vahini and other Hindu outfits in Gujarat are up in arms against the advertisement that made an appearance in Surat.

To which this woman had a befitting reply:

The outfit openly called out Sunny Leone for using the opportunity to earn more money and went on to defame her as a “porn star” in protests.

Also Read: Why Kangana Ranaut’s message for ‘strong girls’ is an important reminder for every woman out there

The Confederation of All India Traders (CAIT) went to the extent of writing a letter to Ram Vilas Paswan, the Minister for Consumer Affairs:

This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake. The most irresponsible act of its brand ambassador Ms Sunny Leone is an ample testimony of the fact that in the lust of earning huge money, these brand ambassadors can go to any level irrespective of pious and religious occasion of Navratri even (sic).

The CAIT hopes to call a ban on the ad for using objectionable content apparently.

Perhaps, even after the short-lived controversy, Manforce and even Sunny may be justified in the putting up banners. I mean it is advertising, after all, and irrespective of the timing, it must fulfill its purpose. Right? Do you think that this ad is justified? Tell us in the comment section below.

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