Young Indians of today were born in an era when the television was just starting to become a household name. The clunky black boxes sported a dingy antenna and all of them played the one channel only- Doordarshan. And we would all watch it because there it was new and fun. Doordarshan became a part of our lives in whole- the music that would normally be annoying, watching shows like Chandrakanta through that black and white screen and of course, the logo. That logo is probably the most recognisable logo for any India and now that it is about to change, it has left a lot of people unsettled.
Doordarshan had earlier announced that it now hopes to attract the youth by changing the logo. Whether you think that’s good or bad, there is an upside. For the new logo, the national broadcaster will hold a contest. The winner of this competition will take home a prize of Rs 1 lakh and of course, they will have the honour to redesign a whole new era of Doordarshan.
Shashi Shekhar, the CEO of Prasar Bharti, tweeted about the change of Doordarshan’s logo, also announcing the contest. “A new Logo for Doordarshan reflecting the Aspirations of a New India while preserving the nostalgia,” he wrote.
A new Logo for Doordarshan reflecting the Aspirations of a New India while preserving the nostalgia https://t.co/8XDOoweDJf
— Shashi Shekhar (@shashidigital) July 24, 2017
So, if you’re up for it, you can send your entry latest by August 13, 2017. While some people were not budged by this announcement, given how most people don’t even watch Doordarshan anymore, others were taken aback by the whole idea. Twitter broke into a nostalgic fit and many wished for the logo to remain the same.
Please don't change the Doordarshan logo. It represents my childhood.
— Ayushmann Khurrana (@ayushmannk) July 25, 2017
I think the old logo is very nice. You may tweak it, but keep it. Also continue the slogan. Satyam Shivam Sundaram
—(@supadhaya) July 24, 2017
Microsoft to abandon paint; doordarshan plans to change logo; it's like all our childhood evidences disappearing
— Monishita Roy (@swrlp) July 27, 2017
— Chirag (@chiragvr) July 25, 2017
Nostalgic but |
Current Doordarshan Logo is 78 years old. Let it retire folks! I'm submitting my entry soon
— Atharva Chitale (@acmania97) July 25, 2017
If it is already the best possible… No need to change…
— ANU MOHAN (@AnumohanG) July 25, 2017
The Doordarshan logo represents many a childhoods ! It shouldn't be changed, ever ! https://t.co/gr9a9MMgnJ
— (@thechinmaysahu) July 25, 2017
#leavethelogoalone doordarshan please don't change the logo. Looks don't matter content does rebranding everything is not the answer.
— Mido Tayeng (@mido_tayeng) July 25, 2017
— Filter Coffee (@NithyaRajagopal) July 25, 2017
Yehi din dekhna baki tha ab. pic.twitter.com/3YUY2EOyxQ
— Prashant Asthana (@vickuit) July 27, 2017
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