Business deals can be boring and the process of making one sounds even more boring. But Amul and Indian Railway Ministry’s business deal done on Twitter can be termed as anything but boring. Amul, which is known for its witty advertisements, proposed a business deal to the Ministry of Railways about using Indian Railways’ refrigerated parcel vans for transporting Amul butter across Indian cities. Their tweet read: “@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise.”
To this Indian Railways Ministry responded in the wittiest possible way. Whoever handles the Indian Railway Ministry’s social media handle undoubtedly possesses a good sense of humour, because the response went something like : “IR will be utterly butterly delighted to get the taste of India to every Indian.”
The rest of the conversation was a ‘normal’ one but this light banter surely delighted the Twitter junta.
@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise.
— Amul.coop (@Amul_Coop) October 23, 2017
IR will be utterly butterly delighted to get the taste of India to every Indian. https://t.co/dwUGzcBhBi
— Ministry of Railways (@RailMinIndia) October 23, 2017
Twitter was truly delighted to see this light-hearted exchange of the two organisations.
Delighted to see this. This’s how system should work.
— sukumar parida (@sukumar_says) October 23, 2017
That tweet is “utterly butterly delicious”…
— Subhankar Misra (@subhneet2239) October 23, 2017
Now that’s transparency 🙂
— Mahim Pratap Singh (@mayhempsingh) October 24, 2017
Hahahaha.. Person handles railmin tweets has good sense of humor
— Janani Subramanian (@cajananimani) October 24, 2017
Wow….kudos2 @RailMinIndia 4a jovial, lively, sensible,light humoured n beautiful reply!!(always had a moronic 1way conversation earlier!)
— FREESPIRIT (@narayanspai) October 23, 2017
— Aswin Bhupalam (@aswinbh) October 24, 2017
— Sherry Virani (@FakeMiddletone) October 25, 2017
— Raghunath (@blunt_comment) October 24, 2017