Just a few days ahead of the start of the eleventh edition of Indian Premier League, the official broadcasters of this cash-rich tournament—Star India—launched its official anthem. Within no time, the video created a buzz across all social media platforms. The song is inspired by the renowned track ‘Ye Desh Hai Veer Jawaano Ka‘ from the film Naya Daur.
The music video is a collaboration between the BCCI and Star India and is directed by South African filmmaker Dan Mace along with music director Rajiv Bhalla. It has been launched in 5 languages and has been sung by Parwah Nahin (from M.S. Dhoni: The Untold Story) singer Siddharth Basrur.
Here’s the video:
But unfortunately, the new IPL song failed to entertain cricket fans. Since they witnessed all the 8 franchisees undergoing a revamp this season, they expected that the IPL theme song might in tune with the latest changes. But after listening to this track, they have already started missing the old broadcasters and the songs produced by them for previous seasons.
Here’s how the fans reacted:
Worst ipl anthem ever.. couldn’t match the spirits of “India ka tyohar”, “10 saal aapke nam”, & “Ek India Happywala”, Miss you ExtraInnings20
— Sankalp Mason (@sankalpmason) March 12, 2018
Bokwasss anthem.. koi feel hi na aai
— Shefali (@Shefali_18) March 12, 2018
ek india happy wala ,das saal apk naammiss u sony u where bettr yh kitna ghatiya song h
— __ViRaTian_4LiFe (@viratian_corner) March 12, 2018
— Saket (@Saket05468601) March 12, 2018
— Anup (@anup_jeppu) March 12, 2018
Has to be worst IPL promo in the last 10 years. Not even original. #IPL2018
— Krishnadev Roy (@the_krishnadev) March 12, 2018
Difference between Sony and star is that Sony Actually knows how to be original and make a good song.
— Nitish Bhat (@nitish_bhat0909) March 12, 2018
Really @StarSportsIndia?Is this the anthem?
— Joel Jadhav (@joelforyou) March 12, 2018
The tournament commences from April 7 with a new tagline ‘Best vs Best‘. Mumbai Indians will take on Chennai Superkings at the Wankhede Stadium, Mumbai in the inaugural match.