After yoga guru Ramdev, spiritual guru Sri Sri Ravi Shankar will soon make a foray into the FMCG industry. Sri Ayurveda, the FMCG arm of Sri Sri’s Art of Living Foundation will be launching nearly 1,000 retail stores. The launch of these stores shows the increasing demand for herbal products across India.
He will also be launching clinics and treatment centres across the country. The products that they will initially launch include toothpastes, detergents, ghee, and cookies. These apart from the 30-35 products like shampoos, creams, toothpaste, soaps, honey and ghee that are already in the market.
“People have now accepted ayurvedic products in their daily lives, and we believe our brand offerings are different compared to those of existing players,” Tej Katpitia, chief executive of Sri Sri Ayurveda (SSA) Trust told Economics Times.
The company that Sri Sri launched in 2003, mainly centres around Ayurvedic products. These include breakfast cereals, health drinks, oil, spices, personal care, oral care, cookies and ready-to-cook items. Consumers can even visit the company’s online portal Sattva Store if they wish to buy apparel, wellness and personal care products, food, and handicrafts, and other things.
Apart from India, the company is already present in countries like Singapore, US, Malaysia, Oman, Canada, South America, Brazil and others.The company is focussing to launch its first store in September and nearly 50 stores by November. “The aim is to have a billion dollar business in the next few years,” Chairman of Franchise India Holdings Gaurav Marya said. Gaurav is helping Sri Sri’s company get franchise partners.
After the success of Patanjali, the interest of Ayurvedic products has increased manifold and the market is likely to grow at a rate of 16 per cent during 2016-2021.
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