Facebook is cloning Snapchat AGAIN!

C'mon Facebook, you can do better than this!

Facebook has done it again. The social media giant has once again taken ‘inspiration’ from Snapchat and copied multiple features offered by the popular image sharing platform.

In a series of updates, Facebook has introduced three new features to its app. The ‘Camera Effects’ feature adds dozens of effects like masks, frames and filters within the Facebook camera allowing you to turn your selfies into a ‘Picasso-style work of art’.

To make your selfies more ‘Snapchat like’, or perhaps even a bit better (for the idea to seem original), Facebook is also partnering with brands of the upcoming movies like Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Village and Wonder Woman. The organisation is also collaborating with visual artists to give your boring Facebook camera a twist of fate.


Facebook filters (Photo: Facebook)

But that’s not it. After bringing Snapchat Stories to Instagram and Facebook Messenger (no Facebook did not buy Snapchat yet), the company is now bringing the ‘Stories’ features to the Facebook camera (aren’t you bored already!). The feature (as you must have guessed by now) lets you share multiple photos and videos for 24 hours. But the stories won’t appear on your Timeline or News Feed unless you choose to share them.

ALSO READ: Snapchat, Instagram, Facebook are copying each other and it’s ridiculous!

Hold on, there’s more. You can also share photos and videos with your specific friends using a new feature called ‘Direct’ (does it ring a bell?). If you decide you to share a photo or video via ‘Direct’, your friends will be able to view, replay and even write a reply after which it will disappear from ‘Direct’.


Facebook Filter 2 (Photo: Facebook)

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Over the months, Facebook also plans to introduce new ways for the Facebook community to create their own frames and effects (no, this one is no inspiration).

The features are available as a part of the update on both iOS and Android apps. Unless you are a total stranger to Snapchat, you can start experimenting now!