'Still Living In 1986?': Tweeps Ask As Doordarshan Reveals Finalists For New Logo

Prasar Bharati selected five logos out of more than 10,000 entries

On May 21, Prasar Bharati announced shortlisted finalists for a logo competition that was conducted by Doordarshan. The public service broadcaster selected five logos out of more than 10,000 entries that the channel received between July and August 2017.

According to Shashi Shekhar, CEO of Prasar Bharati, the channel shortlisted logos in an effort to modernise its network. In a 2017 statement put out by Doordarshan, the objective of designing a new logo was to evoke a sense of nostalgia, while “the aspirations of new India”:

“Doordarshan logo over the years has inspired deep nostalgia of an era when the public broadcaster was the only television channel of the country. With the opening up of Television market to private channels, a whole generation of youth need to connect and identify with DD. In order to engage with India’s youth and to get a mindshare for DD brand within the current generation, DD is seeking a new logo design.”

However, some on Twitter criticised the designs:

While others reminisced about the old days of Doordarshan:

The finalists will receive a prize of Rs 1 lakh each.