What’s the most bizarre trend you’ve come across? Clicking selfie in front of trains? Well, now China seems to have its own share of trends that are so stupid that there isn’t enough room in the back of your head to roll your eyes. One such trend is the ‘ice crunch’ in which thousands of people upload their selfie videos on the video-sharing app Kwai while munching on frozen treats. The craze is a part of Autonomous Sensory Meridian Response (ASMR) videos which provide soothing sensations and can lull some users to sleep.