Why JCB Machines Are More Popular On Social Media Than Ever!

'#JCBKiKhudayi' has been trending on social media because...well...why not?

While most were expecting Rahul vs Modi memes to the social media after the Lok Sabha elections, an excavation machine has trumped India’s politicians when it comes to its online presence. Since May 27, ‘#JCBKiKhudayi’ has been trending on social media because…well…why not?

It all started when a Twitter user pointed out that random videos of JCB excavators digging earth had garnered millions of views on YouTube. She also quipped that the reason for India’s supposedly high unemployment was actually people spending their time watching JCB machines dig.

The post went viral in no time, with many netizens pointing out that the company had become as synonymous to the excavator in India as ‘Colgate’ was to toothpaste and ‘Xerox’ was to photocopying. Here are some of the gems from Twitter:

Here’s how JCB reacted to the memes trending on social media.

An acronym for the J.C. Bamford Excavators Limited, JCB is a British multinational company that provides equipment for construction, agriculture, waste-handling and demolition. Its Indian factories are present in Faridabad, Pune and Jaipur.