While most were expecting Rahul vs Modi memes to the social media after the Lok Sabha elections, an excavation machine has trumped India’s politicians when it comes to its online presence. Since May 27, ‘#JCBKiKhudayi’ has been trending on social media because…well…why not?
It all started when a Twitter user pointed out that random videos of JCB excavators digging earth had garnered millions of views on YouTube. She also quipped that the reason for India’s supposedly high unemployment was actually people spending their time watching JCB machines dig.
JCB khudayi jokes are so subtle yet so funny. Apparently the jokes are about how jobless are people to watch JCB digging videos on YouTube with these videos getting millions of views pic.twitter.com/AGaIWl04kg
— Monica (@TrulyMonica) May 27, 2019
The post went viral in no time, with many netizens pointing out that the company had become as synonymous to the excavator in India as ‘Colgate’ was to toothpaste and ‘Xerox’ was to photocopying. Here are some of the gems from Twitter:
— Rahane haters ko bhagao (@rahaneswarrior) May 28, 2019
She- he must be thinking about other women
— Dilip Sharma (@Imdilip_004) May 28, 2019
We live in a society pic.twitter.com/waHzhTbFv0
— Garvit Aggarwal (@sakht_londa) May 28, 2019
— Rohan (@RohAnkool4) May 28, 2019
— KAUSTUBH MANATKAR (@cos2bh_writes) May 27, 2019
— Abhisheyk (@TheAbhisheyk) May 27, 2019
Doctor: You have only 5 minute to live. What’s your last wish
— JCB SinZeel/CosZeel=Tanzeel (@tanzeel2017khan) May 27, 2019
— Akbar Basha (@rabka402) May 27, 2019
— Kunal Joshi (@JoshiKunal94) May 27, 2019
Here’s how JCB reacted to the memes trending on social media.
We are truly humbled by the love shown for JCB in India today, with #JCBKiKhudai trending across the country! Thank you to our customers and fans for your enthusiasm and support! With @JCBIndiaLtd, you can #ExpectMore. #JCBkikhudayi pic.twitter.com/4oGhCAqcyJ
— JCB (@JCBmachines) May 27, 2019
An acronym for the J.C. Bamford Excavators Limited, JCB is a British multinational company that provides equipment for construction, agriculture, waste-handling and demolition. Its Indian factories are present in Faridabad, Pune and Jaipur.