As if it was not difficult enough for single people to survive what with relatives constantly bringing ‘rishtas’ at home, a Pakistani cab service has come out with an ‘out-of-the-box’ idea to make their lives worse. Imagine booking a cab and receiving a notification ‘your rishta has arrived’ instead of ‘your cab has arrived’. This is exactly what happened in Pakistan. Careem, a popular cab service application, just like Uber and Ola, tied up with a marriage portal ‘Rishta Aunty’. You must be wondering what exactly happens when you book a cab with Careem’s Rishta Aunty in tow. We’ll let you know.
As soon as customers booked a cab through Careem, they got match-maker ‘rishta aunty’ sitting inside the cab when it arrived. As bizarre as any marketing strategy can get, people were scandalised with this service and also couldn’t stop making fun of it.
Soon, Twitter was flooded with comments and posts slamming Careem’s latest marketing gimmick and people started trolling the cab company left, right and centre with obviously most of them comparing ‘Rishta Aunty’ with the nosy and irritating relatives.
Have a look at some of the outrageously hilarious Twitter reactions:
— Banana Leaks (@banana_leaks) July 21, 2017
— Aisha 来自中国 (@Yixi_Arsalan) July 20, 2017
Me : 1 paper main fail hogai hoon.
Ami : pic.twitter.com/mXCH99y2B3
— omgh. (@Mahnoorizhere) July 19, 2017
Hello ji, #Careem.
— Anas Tipu (@teepusahab) July 19, 2017
A cab rishta aunty is Pakistan’s response to Tinder?
— Naila Inayat (@nailainayat) July 19, 2017
Am I the only woman in Pakistan who is not offended by @CareemPAK ‘s Rishta Aunty gimmick?
— Fiza Salim (@Fiza_Salim) July 19, 2017
— ثنأ خان
— Arooj I Lughmani (@aroojlughmani) July 21, 2017
Some from Facebook too:
After being so brutally trolled on social media, Careem tweeted this morning saying ‘Rishta Aunty’ was a ‘playful thing’. Yeah, true. LOL.
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