Mahendra Singh Dhoni is now the National Brand Ambassador of Zed Black Agarbatti

MS Dhoni is now in England for the upcoming ICC Champions Trophy where India will be defending its title it won in 2013

Mahendra Singh Dhoni, one of the most successful captains to have led the nation is not shy of cameras and is a treat for advertisers. He is still a brand to reckon with. Mahendra Singh Dhoni with age has had a dip in form but that has surely not affected his brand value by any means. He still commands the market. The ace finisher is now in England for the upcoming ICC Champions Trophy where India will be defending its title it won in 2013 under the captaincy of Mahendra Singh Dhoni. He may not be the captain this time around but that does not affect his stocks for certain.

By the looks of it Mahendra Singh Dhoni will be playing as a fielder and not wicketkeeper, that is the sense we get after the first two warm-up matches at least which India played against New Zealand and Bangladesh. But this is what is making news, MS Dhoni has been made brand ambassador of the incense stick- Zed Black Agarbatti, a Indore-based Mysore Deep Perfumery House (MDPH) product. He is already the brand ambassador of a lot of brands and this will just be another feather in his already-packed crown.

“We are delighted to have MS Dhoni come on board as the face for Zed Black. Dhoni will be endorsing the brand positioning “Prarthna Hogi Sweekar” and help us penetrate the national market. We are very fortunate if we provide our generation the power of prayers with Dhoni’s help,” said the company’s Director Ankit Agarwal. Revealing more about the company’s plans, he said “We are setting up one more state of the art factory at Indore which is about 2 lakh.

Talking in detail about their plans, he said: “We are setting up one more state of the art factory at Indore which is about 2 lac sq. ft. to be operational by January 2018. This would increase our production capacity by 40% and provide employment to 600 people.”

Speaking about his new brand endorsement, Dhoni revealed prayers give him strength and confidence. “Prayers have always given me inner strength and confidence. I firmly believe in Zed Black’s tagline, “Prarthna Hogi Sweekar”, which means that all your prayers get answered when you put your best foot forward,” he said.

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