Amid growing concerns over the hazardous effects of plastic on the environment, country’s largest food company, Nestle India has launched a new scheme under which consumers can get a free packet of Maggi noodles. All they need to do is to return 10 empty packets of Maggi for a fresh pack of instant noodles. The exchange offer is being run at 250 retail outlets in Dehradun and Mussoorie on a pilot basis. It could be introduced in other states as well.
“We are hopeful that this will bring about a behaviour change in consumers and help create awareness for responsibly disposing of plastic waste and prevent littering,” a Nestle spokesperson told Business Today.
In May, a brand audit by Gati Foundation found that Maggi along with PepsiCo’s Lay’s chips and Parle’s Frooti were among the top brands causing plastic pollution as consumers were not disposing of empty packs efficiently in one of the country’s most-visited hill stations in Uttarakhand, Mussoorie. It also found that there was rampant plastic pollution caused in Mussoorie due to Maggi products.
The collection of empty packs and responsible disposal will be done by the Indian Pollution Control Association. The cost of giving away the Maggi packs would likely be clubbed under the company’s promotional expenditure, Economic Times reported quoting analysts.