The Delhi government has directed all liquor vends in the city to display rate charts reflecting changes in retail prices of various brands following complaints of overcharging.
Although some liquor companies have increased prices of their products, rates of other brands have been untouched which led to confusion among consumers about changes in MRPs. “We have directed managers of all the liquor vends to display notice boards showing the changes in Maximum Retail Price (MRP) of liquor brands so that consumers don’t get confused,” said a senior official Excise Department.
The Delhi government has not increased the excise duty for the second consecutive year and retail prices of liquor brands have also not been significantly raised this year. Ankit Gautam, a resident of North Delhi’s Timarpur, said he had bought a bottle of rum for Rs 360 from a liquor vend in Nehru Place, but its MRP was Rs 320.
“When I asked the shop vendor as to why he is charging price beyond the MRP, he said the price has gone up,” Gautam, who is a marketing executive, said. As per the 2016-17 excise policy, the city government
will not issue any new license for the opening of new liquor vends in the city.
While announcing the move, the government had said that mohalla sabhas will be empowered to shut existing
neighbourhood vends if there are complaints of “nuisance”.
According to the policy, the process to decide on shutting a shop will be initiated once 10 per cent voters of a mohalla sabha submits a written complaint in this regard.