Kerala Floods: Struggling With Bigotry? Channel Your Energy Here Instead

What to do if you're struggling to control sudden outbursts of bigotry

With over 300 deaths and a financial loss pegged at about Rs 20,000 crore, floods in Kerala have brought the entire state to a standstill. But even as the state faces this crisis, what stands out is the outstanding rescue and rehabilitation of the victims. Government agencies, defence personnel, rescue officials, NGOs, self-help groups and citizens have been working day and night to ensure that those in danger are being taken to safety. Donations are pouring in from all quarters across the globe, with people doing what they can to help.

But amidst the heartwarming stories of selfless charity and valiant rescue efforts, there are some who just want to spread hatred in the name of religion on social media. Because communalism and bigotry are clearly the new normal.

Here’s a look at some of these tweets  :

The beef politics:

Beef politics combined with hatred for Muslims and Christians:



Beef, Kerala politics and Lord Ayyapa:

This gentleman does this often:

And this gentleman who tweeted this trash but later deleted it:

Some feel it is ‘Karma’ because dogs were culled:


If you’re one of those who love to openly propagate bigotry and hatred on social media even during a national crisis, here is a quick guide on where to channel your venom:

  1. One can donate to Chief Minister’s Distress Relief Fund. 
    All contributions to the fund are 100% tax exempt.Money can be also sent through  cheque/DD:The Principal Secretary (Finance) Treasurer,
    Chief Minister’s Distress Relief Fund,
    Thiruvananthapuram – 6950012. One can log on to to register as a volunteer or to seek information about flood relief

3. One can also donate to district collection centres

Kannur: Control Room, Collectorate, Kannur – 670002 (9446682300, 04972700645)

Idukki: District Collector Idukki, Idukki Collectorate, Painavu P O, Kuyilimala, Idukki – 685603

Wayanad: District Collector, Collectorate, Kalpetta, Wayanad (0469 204151, 9745166864, 9746239313)

Anbodu Kochi, a social media initiative has also put out a list of collection centres across different cities on their Facebook page


4. Other non-government agencies, as well as NGOs, are also offering help

If one wishes to donate to some of the prominent NGOs, the links can be accessed here:

Oxfam India, Goonj, Milaap

5. Google has put up a list of relief centres that can be traced on its website

Here is the link: Google


6. Amazon, PayTM have also opened online payment portals for donation

Here is the links: Amazon

PayTM is matching a rupee for a rupee for every contribution that a user will make on its platform.

Here is the link: PayTM

7. Local collection centers 

Many collection centres have been set up at local levels in many cities. Those interested can donate relief materials to these centres

Items that can be donated include sacks of rice grain, condiments, water cans, sanitary napkin, candles and match boxes, footwear, buckets, cooking utensils, toiletries, blankets, school bags, notebooks, stationery.