Patanjali had launched its messaging application “Kimbho” on Google Play Store, touting it as a revolutionary new app that would serve as competition to WhatsApp. But, the yoga guru’s followers yearning for a swadeshi messaging app were in for a rude shock as it was unceremoniously removed from the Play Store.
The app, which had apparently raked in over 1 billion downloads on the Play Store, came with the tagline “Ab Bharat Bolega” (Now India will speak). IANS reported that “Kimbho” is a Sanskrit word that means “How are you? or “What’s new?”, according to Patanjali’s spokesperson SK Tijarawala.
Even though the app seems to have disappeared on WhatsApp, there seems to be someone’s version of the app up on the Play Store. However, we couldn’t verify if the app is the one launched by Patanjali.
It’s episodes like these that trigger the Twitterati’s creatives juices. As #SwadeshiKimbho began trending, here are some of the choicest reactions.
The app of love
— Ritik Kalra (@ritikkalra) May 30, 2018
— Sir Ravindra Jadeja (@SirJadejaaaa) May 30, 2018
The WhatsApp family group lover
I just hope Kimbho is a very bad dream and we all wake up to ‘gd mrng frndzz’ msgs on Whatsapp.
— Divya Vinekar (@WannabeSanyasin) May 31, 2018
Baba Ramdev takes on Whatsapp! After Patanjali SIM, launches Kimbho – Desi messaging app. And I read massaging app 😉
— Manish K Tyagi (@KnottyCommander) May 31, 2018
Why are friends so uncool!?
— Gaurav Tiwari (@Igauravtiwari_) May 31, 2018
I hope #KIMBHO will not ask me link my adhar card
— Bidita Bag (@biditabag) May 30, 2018
Oh, it’s improving foreign relations then?
Please don’t make fun of the name of @KimbhoApp
The truth is, it actually stands as a nod to a secret cow-dung pact between N. Korea and US that was signed during Obama’s presidency.
Don’t believe me?
— Cow Momma (@Cow__Momma) May 31, 2018
— Punwitty (@PuN_WiTTY) May 31, 2018
The launch of the app comes soon after the announcement about a partnership between Patanjali and BSNL to launch ‘swadeshi’ SIM cards and talk plans for employees, The Indian Express reported. Patanjali later confirmed that the rumours were false.