Who Decided To Call It 'Veere Di Wedding' And Not 'Aisha Vol. 2'?

Veere Di Wedding is peddling the empty cool of Aisha via the wardrobe, upper middle-class milieu and 'shaadi' - the epicentre of any North Indian family.

Shashanka Ghosh’s Veere Di Wedding has been long awaited for many reasons. It reunites Sonam Kapoor with her Khoobsurat director, it is Kareena Kapoor Khan’s first film after she gave birth to the human form of gold dust, Taimur Ali Khan Pataudi. And also starring Swara Bhasker and Shikha Talsania (last seen in Ayan Mukerji’s Wake Up Sid), the film promised to be one of the few relatable and fun takes on female bonding. A Zindagi Na Milegi Dobara with women folk, if you please?

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And then as soon as the trailer dropped, a black hole opened up somewhere sucking all our dreams and expectations from it.

It (the trailer) seems to be trying too hard with its ‘liberating’ use of cuss words, the costumes straight out of a Sonam Kapoor catalogue and the well-rehearsed spitting out of drinks after something outrageous has been said – it seems to be missing the spontaneity. It is obviously trying to peddle the empty cool of Kaalakandi and Aisha – via expansive wardrobes, the upper middle-class milieus and shaadi – the epicenter of any family north of the Vindhyas.

Veere Di Wedding looks to be aiming for the typical R-rated, female bonding Hollywood films like Bridesmaids or Girls Trip. But the tone seems insanely forced. Does India have a desi foul-mouthed answer to the Melissa McCarthys and Tiffany Haddishs of the world? The film could obviously turn out to be much better than this trailer, but for the we’ll have to wait and watch.

Shashanka Ghosh has made some interesting films in the past (Waisa Bhi Hota Hai Part II and Quick Gun Murugan), and even though he seems to have nailed the shaadi-like, celebratory tone of the film – it’s making decent actors look bad. That is the failing of a director or the person responsible for cutting this trailer. We’ll know who, after the film releases on June 1, 2018.

Watch the whole trailer here: