Ekta Kapoor, who has been a trendsetter in the Indian television space, is now offering disruptive home-grown content in the digital space via her newly launched app ALTBalaji. After gaining success with her film Ragini MMS and Ragini MMS 2, she is now planning to launch the franchise in the digital space. Reportedly titled Ragini MMS 2.2, the upcoming web show is likely to feature Bengali beauty Riya Sen. It is also being said that Riya will be playing a married woman for which she has already started preparing for.
After entertaining audiences with her saas-bahu sagas, Ekta is now providing some really interesting contents. She has recently launched a slate of five shows which included Karle Tu Bhi Mohabbat — a breezy and feel-good story of an actor and his doctor, Boygiri – Men will be Men — a comedy drama about youngsters and their fantasies, The Test Case about a woman army officer in a combat role and Dev DD on a rebellious girl’s journey with love, passion, heartbreak, sex, self-destruction and redemption and Romil and Jugal, a gay love story and its trials and tribulations.
Talking about choosing digital as a medium for her shows, Ekta Kapoor said that Television as a medium is fine, but you can’t take every story to the drawing room. However, on a digital platform, you can say whatever you want to say.
Ragini MMS featured Rajkummar Rao and Kainaz Motivala. The film saw lots of chopped scenes because of its objectionable contents. Ragini MMS 2 featured Sunny Leone. Known for her bold roles, Sunny did complete justice with her character. So, as Riya Sen is being considered for the upcoming brand new web show, it will be interesting to see if she will do justice with the role or not. And as the digital platform has no restriction, Ekta Kapoor is expected to bring something new to her viewers.
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