Malayalam Magazine's Bold Breastfeeding Cover Picture Has Sparked An Online Debate

This is the first such initiative by an Indian magazine.

In a bold initiative to bust the stigma attached to breastfeeding in India, a popular fortnightly Malayalam magazine published its latest issue with a cover photograph of a woman breastfeeding a child. Grihalaksmi, one of the best selling Malayalam magazines, has put up the edition with the title “Mothers tell Kerala…Don’t stare, we need to breastfeed.”

Grihalakshmi magazine cover


While many international magazines have come up with editions featuring cover photographs of breastfeeding women, this is the first ever such instance in India. The magazine has also uploaded the same picture on its social media platforms. The move is a part of a larger campaign, ‘Breastfeed, With Cover’.

A cover of Time Magazine which was published in 2012

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The cover picture has sparked mixed reactions on social media with many calling it a progressive move while some called it cheap.

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However, some weren’t quite supportive of the move: