Aamir Khan has a stupendous record at the Box Office. His production house Aamir Khan’s Productions has given many hit films including Dangal, which is still unstoppable in Hong Kong. Considering the number of hits the house has given, and also taking into account Aamir’s record of setting the Box Office on fire, it won’t be exaggerating to say that the superstar understands business. And now he has revealed what is the secret behind these records.
In a statement to an agency, Aamir Khan said, “You can never predict how much business a film will make. You have to make what you believe and financially you try and make it on a budget so that you don’t lose money. That is what we try to do. As an actor or even as a production house, we try to make it (a film) in a budget that doesn’t lose money hopefully. The extent of the business can never be in control of nor can we really predict that.” Their next production venture Secret Superstar, featuring Zaira Wasim, is slated for Diwali release next month.
It is hard to disagree with Aamir on this. In the recent past, many Bollywood biggies have failed to deliver a successful film. The failures of Jab Harry Met Sejal, Tubelight, and Jagga Jasoos, has forced the industry to retrospect. It proved that superstar status is not enough to attract cine buffs to theatres, a story which appeals to the masses and connects with them is really important.
With Dangal, Aamir Khan has proven just that. The film released in India in December last year, taking the Box Office by storm. But months later when it released in China, Dangal wote history. The movie was loved the citizens in the neighboring country. Dangal is now staring at the unachievable Rs 2000 mark and it seems it will do just that.
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