Kareena Kapoor Khan okay with endorsing fairness creams, says onus on consumers not stars

Kareena Kapoor Khan spoke about endorsing fairness creams and why it would be wrong to blame for sending a wrong message

There is no denying the fact that Kareena Kapoor Khan is opinionated and doesn’t shy away from telling the same with enigma. In times when many Bollywood divas have denounced endorsing fairness creams and see it as a sin, Kareena has a different opinion on the matter. According to the diva, one may endorse a product but it is the consumer who takes the end decision.

Speaking to Huffingtonpost India, Bebo spoke about endorsing Boro Plus Fairness Cream for quite long. When questioned if she was sending the wrong message through it, Kareena replied in the negative.

Kareena said, “I don’t want to sound pretentious and come across as holier-than-thou by saying I haven’t or I shouldn’t do it or that it’s wrong. It’s more complex than that.”

The Udta Punjab star said she will never promote products like alcohol, cigarettes or meat ever, but when it comes to creams things get different. “But if there’s a product like a fairness cream which is available in the market and if there’s a brand that thinks I’ll be right for it, then why not? And the market for that is huge — a lot of people are using it,” Kareena added.

Also read: Kareena Kapoor Khan gets defensive for Saif Ali Khan over Rangoon’s failure. Here is what she has to say

The actress said just because she was associated with a cream, it didn’t mean she thought being fair is the only way to look beautiful. “Ultimately, the consumer makes a decision and it’s an informed decision that they make,” she said.

Also read: Kareena Kapoor Khan’s baby boy Taimur has a new name. We wonder why

Giving the examples of Shah Rukh Khan and Salman Khan endorsing undergarments, Kareena said a consumer might not buy the product only because the superstars are the face of it.

Shah Rukh Khan

Shah Rukh Khan, Salman Khan on the sets of Bigg Boss 10
(Courtesy: Instagram| @teamshahrukhkhan)

In the interview, Kareena also talked about the way her first-born Taimur Ali Khan was in news because of his name. Revealing what her state of mind was during the entire incident, Kareena said:


Kareena Kapoor Khan with son Taimur
(Courtesy: Facebook| Faridoon Shahryar)

What shocked me was how quickly every person online turned into a history student, especially the trolls, who are the most clueless of the lot. Who made you the guardian of history, overnight? I have a message: Dear troll, you were wrong, as you so often are. His name is Taimur, which means Iron and I can assure you that he’ll live up to the meaning of his name. You confused him with Timur.