Amul’s latest ad about limiting food portions in restaurants is something you cannot miss

Amul's latest ad is about Ram Vilas Paswan's latest move to tackle food wastage by fixing of meal portions in restaurant and hotels.

By: Fukres |
April 13, 2017 7:20 pm

Trust Amul to never miss out on a trending topic. The Indian dairy products brand, that is famous for its witty and at times, snarky advertisements, has released their comic on the fixing of food portions in restaurant meals. Recently, the Minister of Consumer Affairs, Food and Public Distribution, Ram Vilas Paswan, had spoken about limiting the amount of food portion that hotels serve to their customers in an effort to prevent wastage of food. While the motive is quite noble, we are not sure if this new scheme is the best way to achieve it.

Mostly, the response to the new scheme was negative as people believe there are better ways to tackle the problem of food wastage. Anyway, Amul didn’t miss a beat to jump in on the rising controversy. Here is the ad that they have tweeted:

#Amul Topical : Government to limit sizes of dishes in restaurants? pic.twitter.com/vJMPYIt9FG

— Amul.coop (@Amul_Coop) April 13, 2017

While the ministry is determined to ensure that they mark the correct size for each dish by sending out questionnaires to hotels, the scheme is still very constraining for a consumer. After all, if a customer has the sense to not waste food, they will order their dish accordingly. If not, limiting food portions would not help as people can always order more dishes. This latest move has faced a lot of backlash as it does not ensure that food will not get wasted instead, it brings more complications.

Here’s how twitter reacted over the limiting of food portions:

Ridiculous!!! Are we heading towards a nanny state? Aren't there better ways to control food wastage?? https://t.co/XeM4UaZiD1

— Sumit S Suneja (@sumitssuneja) April 11, 2017

That's it. This is where the redline is. No amount of reforms can justify authoritarianism. https://t.co/tAscMwM1XT

— Ajinkya (@ajinkya_koshti) April 11, 2017

@narendramodi said "minimum govt maximum governance" before elections, and now govt wants to control your appetitehttps://t.co/MbvPI37Ux5

— Sachin (@sacsubr) April 11, 2017

Other ideas
– elasticity of roomali roti
– inner & outer diameter of medu wada
– radius of poorihttps://t.co/6r7qIbgpIl

— Ameya (@khabri_lal) April 11, 2017

The government is in your kitchen, bathroom, bedroom, restaurant…its everywhere except in the parliament. https://t.co/QMC0wFLs9V

— Kabir Taneja (@KabirTaneja) April 11, 2017