Why BCCI is not telecasting India vs South Africa Women ODI series?

At least telecast the international matches, is it too much to ask for?

Mithali Raj-led Indian side reached the finals of World Cup 2017 and missed out on winning the maiden title by a whisker. The coverage was huge. A record number of people watched the final of the World Cup — the highest number in the history of the tournament. That was the last ODI they played in 2017 on June 23. Since then, they have not played a single ODI against any team.

After a gap of 226 days, Team India are playing an ODI on their tour of South Africa, but there is no telecast or live streaming on any of the channels. On the contrary, the India Men vs South Africa Men series is being telecast in two languages in India. The advertisement, ’25 saal ka badla’ surfaced almost a month before the series. While there were shows analyzing and anticipating what is to come in the series, the coverage on women’s tour was almost negligible.

Board of Control of Cricket (BCCI) posts videos and pictures of the live matches on a regular basis. The Twitter account is filled with updates of the match. Whereas BCCI Women Twitter account gets updates in an interval of 10-15 overs. Moreover, they even made a glaring mistake on Twitter, later deleting the post.

BCCI Women Twitter screenshot

And this is what really happened –

Such goof-ups on social media come in stark contrast to the fact that even the Women’s Challengers Trophy was telecast on Star Sports and streamed on Hotstar. Sony LIV even broadcasts Women’s Big Bash League in India. Countries like England and Australia telecast every international fixture of their women cricketers. Harmanpreet Kaur recently made it to the Forbes India 30 Under 30 list. The following in women’s cricket increased multifold over the last one year, so what is keeping BCCI, which is the richest cricket board in the world?

According to The Field, a media representative from BCCI said, “BCCI does not have the rights for the matches that are played outside India”. But shouldn’t it have been solved beforehand?

The ignorance also attracted criticism from Twitterati –

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There is a large consensus that in order for women’s cricket to flourish, the BCCI needs to pay heed to the women cricketers and provide them with the coverage they deserve.