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Here’s how Twitter is helping Yogi Adityanath government achieve effective governance in UP

Yogi Adityanath-led BJP government in UP has become the first state to ride on the micro-blogging website Twitter for reaching out to the people.

In line with the Centre’s aim to bring transparency in governance, the Yogi Adityanath-led BJP government in Uttar Pradesh has become the first state to ride on the micro-blogging website Twitter for reaching out to the people, a company executive said today.

“The UP government has recognised the potential of Twitter as a platform for effective integrated public communication and is setting a model example for accountability and amenability within the administration,” said Mahima Kaul, Head of Public Policy, Twitter India.

At the first-ever #UPonTwitter workshop organised in Lucknow this week, the state government asked officials across departments to join Twitter’s live communication platform for effective communication and quick complaint redressal.

“The #UPonTwitter workshop is a step towards encouraging more departments to utilise Twitter to drive public campaigns and ensure effective governance with real-time public feedback,” Kaul added.

At the workshop, the micro-blogging website facilitated a presentation and discussion of Twitter Rules, Account and Safety education, sharing of latest features for campaigns and analytics and discussed ideas for citizen engagement on the platform.

सूचना विभाग के अधिकारियों को जल्द हाई स्पीड इंटरनेट कनेक्‍शन सहित स्मार्ट फोन उपलब्ध कराया जाएगा: प्रमुख सचिव सूचना, श्री @AwasthiAwanishK pic.twitter.com/7kclADLntK

— Government of UP (@UPGovt) June 8, 2017

Chief Minister Yogi Adityanath, who has 5,27,000 followers (@myogiadityanath), also directed all government departments to open Twitter accounts within a week.

Twitter is already being leveraged by the UP police to engage with citizens in real-time to provide faster response.

Unbelievable it takes #less_than #5minute to respond and problem has been solved within few hours.
Thanks @Uppolice @upcoprahul

— Salman Siddiqui (@SALMANZINDGI) June 9, 2017

ग्राम प्रधान के ट्विटर हैंडल से @Uppolice तक समस्या आकर उसका समाधान होना सही मायने में डिजिटल क्रांति है ~https://t.co/4SiNcvIfD5

— RAHUL SRIVASTAV (@upcoprahul) June 9, 2017

ये देख कर बहुत ख़ुशी और गर्व होता है कि हमारी @Uppolice अब सोशल साइट्स पर एक्टिव है
और इतनी जल्दी दिल्लीपुलिस का जवाब नही आता है Lov u UPP

— Atul Tyagi (@TheAtulTyagi) June 9, 2017

The UP Police (@UP POLICE) have 1,77,000 followers on Twitter. On an average, it receives around 200-350 actionable tweets, of which the police officials claim to resolve around 90 per cent the same day.

“We look forward to working closely with the government to advance transparent governance across all verticals,” said Kaul.

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