Everyone always tells you to do the things that you love and pick that as your profession. You know how that famous saying goes, “Choose a job you love, and you will never have to work a day in your life.” That mostly extends to people who have more “socially acceptable” aspirations ( I guess one draws a line at “artist”). But, what if the only thing that you love is making memes? Are you doomed to be dissatisfied at work for all eternity? (At least most people will share your pain) Not at all! Then, you apply for a job at Gucci!

The Italian luxury fashion brand has become a hotbed for Gen Z-friendly material. They are targeting the internet savvy crowd and have now taken it to the very next level. Gucci is now making memes as part of their latest online advertising campaign. And to do so, they have hired a bunch of meme enthusiasts.

In collaboration with international meme creators (@textsfromyourexistentialist, @beigecardigan), Gucci had launched their “#TFW [That Feeling When] Gucci” campaign. “The final memes are either the result of a two-way or three-way collaboration and once more demonstrate Alessandro Michele’s desire to engage with a wider creative community than that which traditionally locates around the world of fashion,” Gucci said in a recent press release.

So, there you have it, folks. The dankest of memes brought to you by Gucci. Here are some of their creations which are already going popular among millennials.

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