When the first teaser of Durex’s new TVC starring Ranveer Singh appeared it got us interested for many reasons. The first and foremost being- Why is Durex making jeans? Titled Durex Jeans and showing Ranveer Singh changing the garment behind a curtain, this teaser really did create quite the stir. And turns out all this buzz was for no reason. Apparently, Durex is not making jeans and only sticking to condoms.
The full TVC was released recently and we must really give good marks to the team of Durex for coming up with such an idea. The idea of Durex Jeans was not the lower garment one wears but the fact that the new series of condoms is so sleek, it can fit in the back pocket. Bollywood’s livewire Ranveer Singh can be seen doing weird stuff in the advertisement as well.
Ranveer Singh in Durex Ad (Courtesy: Twitter/@iman1778)
Also read: After condoms, Durex Jeans is here and Ranveer Singh has something special to say about it
When the news broke of Durex Jeans being launched, Twitter had a field day. There were many jokes about how asking for Durex won’t shy anyone anymore. To add to this, even the people from the condom manufacturing company played along. When Rohit Jindal of Durex India was asked why he was launching this, he told a leading daily:
It made a lot of sense to launch Durex Jeans, which again is something strongly connected with the youth, to create a new product which is aligned to Durex’s reputation for exacting quality standards across all its categories. We have got the world’s best designers to draw out the very essence of Jeans keeping with the Durex style right down to the signature blue color and the ‘twill’ texture of the surface which gives strength and elasticity, the driving elements of the power and pleasure that come with it
Also read: Ranveer Singh and Alia Bhatt’s cute chemistry in this latest Ad will make your day!
Ranveer Singh in Durex Ad (Courtesy: @RanveeriansFC )
Did you notice how smartly he chose his words? Well, Durex has definitely hit a sixer with this. And no one other than Ranveer Singh could have done it better. Check out the TVC here:
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