Reliance Jio’s enticing Happy New Year offer is coming to an end on March 31. However, the latest reports suggest that the telecom service provider, that changed the scope of mobile data consumption in India, may extend the grace period by a month to lure more users.

A report by TeleAnalysis quoted a company insider as saying that the registration deadline for Jio Prime might be extended by a month until April 30. However, nothing has been finalised yet.

The report further states that of its over 100 million users, the company has been able to attract around 22-27 million users, which is nearly half of the target that the company had set for Jio Prime. The lukewarm response in the market may force the company to extend its registration deadline thereby giving the company more time to attract more users.

Interestingly, a research conducted by a Wall Street brokerage firm Bernstein showed opposite trend showed that the Jio lead the charts in terms of customer loyalty and that most of the 2G and 3G users were likely to upgrade to 4G within the next year.

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However, the trends so far have opposed the findings of the research.

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Users can pay a minimum fee of Rs 99 to enrol for Jio Prime membership which will be valid between April 1, 2017, to March 31, 2018. Users can then opt for a monthly data plan according to their mobile data requirements. The company is offering unlimited data on its monthly plan of Rs 303 and Rs 499.