Google acquires Twitter's mobile app development platform Fabric

Google just acquired a part of Twitter– the part that helps the app developers to diagnose, analyse and fix why their apps are crashing and provides tools for monetizing their mobile app, among other things.

Fabric will join the Google’s Developer Products Group and work with the Firebase team. “Today we enter the next chapter for Fabric and are pleased to announce that we’ve signed an agreement for Fabric to be acquired by Google,” Vice President of Engineering & GM of Fabric Rich Paret wrote in a blog post.

Talking about the deal Firebase Product Manager, Francis Ma said that the integration was a part of Google’s larger, long-term effort of delivering a comprehensive suite of features for iOS, Android and mobile Web app development. Google expects that Crashlytics will become the main crash reporting offering for Firebase.

Though the terms and conditions of the deal haven’t been disclosed yet, Twitter’s SMS authentication services– Digit would be maintained by the company. Further, Google will provide Fabric, Crashlytics, Answers and the associated beta products once the acquisition is complete.

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Twitter launched its mobile app development platform– Fabric in 2014 as a means to develop ‘more stable apps and generate revenue through mobile apps. Since its launch, Fabric has grown to reach 2.5 billion active devices.

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For Twitter, the deal signifies its efforts to streamline its area of work and cut its losses. Prior to Fabric, Twitter axed its video-sharing service Vine, that allowed its users to share 6-second looping videos. Meanwhile, the company relaunched Vine as Vine Camera– a camera app that allows users to make six-second looping videos and post them directly to Twitter. The app is available for download on Android and iOS platforms.

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