Former Indian skipper Mahendra Singh Dhoni has knocked the door of Delhi High Court as he has alleged that the telecom company Maxx Mobilink Pvt Ltd is still using his name as the company’s brand ambassador.

The HC has directed the company’s top official after Dhoni’s plea that its orders have been defied by the firm.

In a statement, the Delhi HC judge Justice Manmohan said,”Why are you (Maxx mobile) not following the court’s order. You have to follow the court’s direction, both parties are directed to comply with the order dated April 21, 2016, before the next date of hearing that is July 28.”

Mahendra Singh Dhoni filed a petition seeking initiation of contempt proceedings against the company’s CMD Ajjay Agarwal. But the Agarwal defied Delhi HC’s November 17, 2014, direction asking Maxx Mobilink to “refrain from selling any products” which uses the name of the cricketer in commercials.

A similar order on April 21 last year was also passed by the court asking Agarwal to inform about the steps taken to comply with the 2014 direction asking the firm to refrain from selling any product, claiming to be endorsed by Dhoni. Dhoni had an endorsement agreement with the company which had expired in December 2012.

The Delhi High Court had already asked the telecom company earlier to provide details of the of the steps taken by it to remove Dhoni’s name and photograph from its social media sites including its website and Facebook.

Earlier, Dhoni had also pleaded to seize the sale of all those Maxx mobile phones/products which were being sold using his name and image.