Akshay Kumar’s Toilet: Ek Prem Katha is about to end its run at the Box Office in India with lifetime collections close to Rs 130 crore. Despite not faring as expected in the second and third week, the movie has proved to be a super-hit due to a restrained budget and positive trend in the first week.
Viacom 18 had secured the pan India rights of Toilet: Ek Prem Katha for Rs 53 crore and they have entailed profits of approximately Rs 17 crore. The first 5 day trend of Toilet: Ek Prem Katha suggested that the film could breach past the Rs 150 crore mark at the Box Office with ease and emerge as the biggest ‘hit’ of the year, however, the film lost its steam as the audience word of mouth in the long run proved to be just about decent.
The film fared well at the mass centers like Rajasthan, Uttar Pradesh and Gujarat, however, the performance was just about good at cities like Mumbai, Delhi and Kolkata. The Sree Narayan Singh directorial is Akshay Kumar’s second highest grosser of all time after Rowdy Rathore (Rs 133 crore).
Also read: Baadshaho Box Office Prediction: Ajay Devgn’s film expected to take a decent opening
Toilet: Ek Prem Katha managed to put an end to the drought at the Box Office after a series of big budget films like Tubelight, Jagga Jasoos, Jab Harry Met Sejal failing to attract audiences to the cinema hall. Akshay Kumar’s goodwill in the market and the controlled economics played a major role in helping the film to become a huge success.
Economics of Toilet: Ek Prem Katha:
For Producers:
Toilet: Ek Prem Katha Report Card (Image: Chetan Kamal/InUth)
For Distributors:
Toilet: Ek Prem Katha Report Card (Image: Chetan Kamal/InUth)
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