Indian Premier League is one of the most profitable business ventures, world cricket has ever seen. Built on the pattern of English Premier League, IPL was designed to give cricket crazy Indians a perfect viewing experience.The fact that not only top cricketers, presence of big celebs, corporate honchos and political leaders make IPL a roaring success. Also the tournament gives exciting opportunities to budding cricketers as they not only get paid adequately but also play along with international greats. With rising popularity of Twenty-20 cricket, BCCI and Lalit Modi kick-started this venture with the backing of International Cricket Council. From likes of Shah Rukh Khan to Mukesh Ambani, IPL has all the star power needed to woo the audience.
IPL has had its fair share of controversies also. In May 2013, three Rajasthan Royals’ players were arrested on charges of spot fixing, a few days later, then BCCI chief N Srinivasan’s son in law Gurunath Meiyappan was arrested for his alleged role in illegal betting. In 2014, Srinivasan had to step down following a Supreme court order. In 2015, Rajasthan Royals and Chennai Super Kings were banned from playing IPL games following match-fixing charges. With IPL entering its 10th consecutive season, here we analyze how IPL has become a super success business model. We are sharing a very informative answer by a Quora user Akhil Kintali.
