After making waves in FMCG business with his brainchild Patanjali, Yoga Guru Baba Ramdev has forayed into private security services. The Yoga Guru has launched his own security firm titled Parakram Suraksha Pvt Ltd. with the mantra “parakram suraksha, aapki raksha”, meaning a powerful security ensures your safety.
“our aim is to prepare individuals for self and country’s security and for this we have formed Parakram (security agency).” he said in a statement. Ramdev is hiring retired army and police officials to train young recruits and plans to make a mark with this venture by the end of this year itself. His firm will offer its private security services to institutes, centres, corporate offices, individuals, shopping malls, etc. According to reports, the first batch of security guards have been training for the past one month at the Patanjali quarters in Haridwar.
Speaking to ANI, Acharya Balakrishna, CEO of Ramdev’s Patanjali said, “Security is a very important issue either for a man or a woman. Our aim is to prepare individuals for self and country’s security and for this we have formed Parakram. This will help develop military instinct in each and every citizen of the country so as to awaken the spirit and determination for individual and national security.”
“Ramdev has hired retired Army and police personnel to train young interested recruits and plan to make a mark in security,” Balakrishna added. Acharya Balkrishna was hailed the 25th richest person in India with Rs 25,600 crore of wealth. Patanjali recorded a double turnover to Rs 10,000 crore in the last financial year.
The FMCG venture, Patanjali, which Ramdev had introduced has expanded its market proving a threat to multinational corporations and domestic FMCG giants.