Actor Ranveer Singh’s new rap music video “Don’t hold back” for international menswear brand JACK&JONES’s is a treat for all his fans.
Earlier, the brand along with the actor worked on a song titled “Don’t hold back”. The song is written and sung by Ranveer himself. The strong and snappy lyrics of the song invite listeners to boldly display their true individuality and celebrate the power of inner strength.
As the name suggests, it stands for a ‘who-gives-a-damn attitude’ and is a clear call-to-action for fans, to shun all inhibitions and follow their gut, irrespective of the consequences.
Ranveer Singh said, “‘Don’t Hold Back’ is a strong message that I believe will resonate with the youth of the nation. It’s a message that, I believe, echoes the vibe and attitude of our youth; follow your heart, and stop giving a damn about ‘log kya kahenge’ (what will people say).”
He added, “I am grateful to Jack&Jones for giving me the opportunity to share this bold message with all the young and fearless Indians out there! I have written the lyrics and sung the rap myself, and I can’t wait to see how everyone reacts to the music video.”
Vineet Gautam, Country Head, BESTSELLER, also feels that “the words “Don’t hold back” represent the JACK&JONES spirit, and Ranveer embodies this message perfectly”.