Shah Rukh Khan is leaving no stone unturned in the promotions of his upcoming movie Raees. To do the same, SRK has boarded a train from Mumbai to Delhi. This is the first time that a Khan has taken this route to promote their movie. As unique as this promotional strategy is, Shah Rukh Khan is making the most of it. On his journey, the superstar has been sharing what all he has been doing on social media.

The makers chose this mode of promotion because SRK’s character in the film Raees is very earthy and rooted and since there is a subconscious connect with train as a mode of transport which services masses.

Along with Shah Rukh, producer Ritesh Sidhwani, director Rahul Dholakia and actress Sunny Leone have boarded the train in the second A/C compartment. The train- August Kranti started its journey today evening from Bombay Central at evening 5 pm and is expected to arrive in Delhi at 10:55 am at the Hazrat Nizamuddin station. It will have stop overs namely- Andheri, Borivili, Wapi, Walsad, Surat, Baruch, Baroda, Ratlam, Kota, Savai Modhopur and Mathura.

Here are the pictures from SRK’s train journey:

 

Shah Rukh Khan boards train from Mumbai

Shah Rukh Khan boards train from Mumbai

srk-in-train

Shah Rukh Khan inside the train

Producer Rahul Dholakia too accompanied Shah Rukh Khan in train

Producer Rahul Dholakia too accompanied Shah Rukh Khan in train

The reservation chart

The reservation chart

He has also been tweeting from the stations that he reached. Have a look:

Well, it is not everyday that you see a superstar name on the reservation chart. It had to be amazing, right?

Slated for a release on 25 January, Raees will lock horns with Hrithik Roshan’s Kaabil at the Box Office. Both the movies are expected to earn a lot of money at the ticket counters given the five day weekend that they will enjoy.