As the release date of Shah Rukh Khana and Anushka Sharma starrer Jab Harry Met Sejal is nearing, the team of the film is coming up with amazing marketing strategies to promote it. SRK’s much talked about character from JHMS, Harry, is all set to have a conversation with the fans.

People can now really chat and interact with Shah Rukh using a specially designed chatbot, released on Facebook. This activity has created a spur of excitement among the fans. The chat bot invention is another step forward for Red Chillies Entertainment in the game of keeping up the interaction with their digital audience on a daily and one-on-one basis. With this special marketing strategy, Jab Harry Met Sejal has become the first Indian film to have a chatbot with multiple conversation pieces.

Apart from basic conversations, the chat bot will also provide an opportunity to the users to create their customised posters, participate in a travel based personality quiz, get access to videos and win exclusive merchandise.

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Fans can interact with this chat bot on the Red Chillies Entertainment’s Facebook page. The tech innovation of the chat bot has been specifically with regard to Shah Rukh Khan’s character who is a tour guide.

The chat bot has already engaged half a million fans in less than a day from its launch. Evidently, the digital audience is trying the new chat bot release, as the idea of interacting with their favourite character Harry seems a fascinating one. It has given them a chance to get all the first-hand information about Jab Harry Met Sejal and its latest developments.

Produced by Red Chillies Entertainment, the film is scheduled for the release on the of August 4, 2017.

Also read: Jab Harry Met Sejal intercourse row: Imtiaz Ali says CBFC will not find it ‘apattijanak’

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