After revolutionising smartphone technology with iPhone 7 and iPhone 7 Plus, what is Apple up to this year?
Apple is an American multinational technology company headquartered in Cupertino, California.
Apple is the world’s largest company by revenue and world’s second largest smartphone manufacturer company.
Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne in April 1976 to develop and sell personal computers. Apple’s first personal computer was Apple-I that was single-handedly designed by Wozniak and included a personal computer kit consisting of a motherboard. After years of hardwork and several products later, Apple introduced Macintosh in 1984, which was the first ever personal computer to feature a Graphical User Interface (GUI) and a mouse.
Steve Jobs made a decade-long exit from Apple in 1985 following a power struggle with CEO John Sculley, only to return in 1997 to drive the company that was on the verge of bankruptcy back to profitability.
Under Jobs’ leadership, Apple launched Apple Online Store, which consists all of its brand accessories for all its products. After the phenomenal success of iMac in 1998, Apple introduced its video-editing platform Final Cut Pro in 1999.
Apple introduced digital music player iPod in 2001, which proved to be the biggest competitor to Sony’s walkman that used cassette tapes for playing music.
By 2006, Apple developed its range of iMac and MacBook Pro transitioning to Intel’s Core Duo CPU.
Steve Jobs introduced Apple iPhone at MacWorld 2007, changing the face of smartphone industry with its revolutionary features.
Following the phenomenal success of its iPhone series, Apple launched iPad in 2010. The device runs on the modified version of iOS and includes Safari web browser of web-surfing.
Today Apple offers a variety of products including Apple Watch, Apple TV apart from its online services iTunes and Apple Music.
Apple’s latest offerings include Apple iPhone 7 and iPhone 7 Plus.
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